.
With
the draw of Europe’s largest open market (!), it’s safe to say that
Fantasy Island will probably never move towards paid admission, but if
ever there was a park screaming out for a wristband scheme, then Fantasy
Island’s it.
|
Ride
tickets are still available at Blackpool, but the park have made
sure only a fool buys them |
|
Pleasure
Beach Blackpool on the other hand seems to be doing everything it can to
discourage people from paying per ride while stopping short of charging
them entry.
The
Pleasure Beach isn’t shy about the claim that they’re one of the
most popular amusement parks in the world with an almost unfeasible 6m
visitors every year, a figure aided by the fact that it is free to enter
so that people can pop in at will.
It
has to be said, you get the feeling that Pleasure Beach Blackpool wants
to be a pay one price park without risking losing their claim that
they’re in the world arena when it comes to attendance. While it’s
ignorant to suggest that the lineup of rides and location on the Golden
Mile has nothing to do with its popularity, it is clear that the ability
to enter – and re-enter – at will helps keep the turnstiles spinning.
Since
their introduction, the price of wristbands has steadily risen with
inflation to £29, while the cost of rides such as the Big One have
risen, both in terms of cost and the amount of tickets required to ride
costing the rather excessive sum of £7.
Assuming
that you ride Valhalla and the Big One twice, which is hardly an
unimaginable scenario, then you would have already paid £28 for the
privilege – and that’s assuming you don’t buy a poncho for
Valhalla.
If
the subtlety of a ride on the Big One costing the best part of a tenner
is lost on visitors, even the way the entrance area is designed steers
visitors towards buying wristbands. Little mention is made of individual
tickets, and the turnstiles and metal detectors do little to discourage
the notion that the park is free for entry.
Assuming
you do enter the park gratis, everything is stacked against the
potential ticket-bearer – no longer do individual rides sell tickets,
entry onto rides is streamlined for wristband holders, and of course the
simplicity of wearing a wristband instead of filling your pockets with
confetti-like amounts of paper means that the simple ticket is in its
latter death throes.
Tivoli
Gardens in Copenhagen, Denmark, also discourages visitors from paying
ride-by-ride, although does also charge for entry.
|
At
Tivoli, there is a small charge to enter, and an additional option
to buy a wristband for rides |
|
Like
Blackpool, this is a park that makes the most of a prime location,
offers the ability to pay per ride but encourages you to buy a Multi
Ride pass for €28 (approximately £19).
Unlike
Blackpool, however, you have to pay for entry into Tivoli Gardens, which
costs €10 (£6.70). While the ultimate cost for Tivoli Gardens is only
just shy of Pleasure Beach Blackpool’s £29 wristband, Tivoli Gardens
– as the name might suggest – is more than just a city centre
amusement park with many hundreds of thousands of visitors there as much
for the gardens and Christmas markets as they are for the rides
themselves.
Despite
the entry cost, Tivoli Gardens is one of the most popular paid entry
theme parks in Europe with over 4m visitors every year.
Continues...
|