.
Initiatives
AKA dealing with the queues you have
|
Disney's
Fast Pass system is probably the most famous incarnation of the
'virtual queue' - it is free to use, and gives the ticket-holder a
time to return to the attraction from which they got the ticket.
By allocating
time slots, the amount of Fast Pass ticket holders can be
controlled throughout the day.
Image: 50
Years of Souvenirs |
|
One
of the more tempting ways of cutting queues at theme parks is with novel
initiatives like Fastrack, Q-Bot and Fast Pass.
For
parks, they’re tempting for one reason – unlike high capacity rides
and well-planned theme parks, they’re highly marketable. To the guest,
it seems like parks acknowledge the fact they don’t like queuing and
are doing something about it.
Each
of these schemes works slightly differently from company-to-company.
Disney’s Fast Pass and Tussauds’ Fastrack until recently were the
most easily comparable where guests would put their park ticket into a
turnstile and get a timed ticket in reply.
Virtual
Queues
at
a Glance
Six
Flags: Flash Pass
Flash Pass varies from park-to-park, but often uses the Q-Bot
system where you have an electronic device that assigns you a time
to ride. Cost: 15 USD.
Disney:
Fast Pass
Free to use, you put your park ticket into a Fast Pass machine
and get a timed ticket to return
Tussauds:
Fastrack
Available on selected attractions depending on what kind of
ticket you buy. You buy a ticket and return to selected
attractions at allotted times
Universal:
Universal Express
Universal Express is no longer free, but works like Tussauds'
Fastrack
|
|
With
lots of rides using this scheme, the turnstiles are linked up so that
tickets were limited to one per guest, giving you something like a
half-hour slot to fit your ride in, meaning you can in theory enjoy
other rides until your time.
Seeing
the commercial allure of Fastrack, Tussauds have since made Fastrack an
up-charge privilege. While they make money out of peoples’ impatience,
it means more versatility – Fastrack packages can be sold including
certain rides, excluding others, while giving ticket holders an
increased feeling of importance.
Disney’s
approach to the system varies, meanwhile. While at Walt Disney World in
Florida and Disneyland Paris the system is very much alive, at
Disneyland in California, many of the Fast Pass machines have been
removed.
Q-Bot
is a similar, if more cumbersome scheme, that Six Flags have trialled.
Guests
essentially hire a Q-Bot, a digital widget about the size of a
stopwatch. Like Fast Pass and Fastrack, you have to reserve a time in
the queue, then return later at a set time.
To
book, you have to put the Q-Bot into a slot, it will beep and give you a
time for your party to return. On the time of return, you put the Q-Bot
in another slot, then it will again beep to acknowledge your return.
|
Q-Bot
is best described as a cross between a personal organiser and a
pager. Image: Lo-Q |
|
Q-Bot
was developed by a British company, Lo-Q, and funnily enough a Tussauds
park were one of the first to trial it on Loggers Leap when Thorpe Park
were owned by RMC.
The
benefits of these systems are largely psychological, especially when –
in the case of Disney in particular – you have rides designed around
shifting queues anyway.
To
accommodate those with guaranteed fast track entry, the main queue –
the stand by queue – must first be stopped to let the ticket holders
through. While indeed these ticket holders are under the impression they
have got onto the ride quicker, it is to the detriment of everybody else
in the queue. It benefits a handful and inconveniences hundreds more.
Continues...
|