Ice
Blast, Pleasure Beach Blackpool
You don't need
to be a master architect to work out towers are great attention
grabbers. Think Paris, and you think of the Eiffel Tower; think
Blackpool ,and you think of Blackpool Tower - despite the best efforts
of the Pleasure Beach. Ride manufacturers, ever eager to provide parks
with their own landmarks, latched into the tower idea decades ago and
built rides to take advantage. Invariably, these were observation
towers, gentle rides which took passengers up into the sky to enjoy a
few minutes of looking around the park from a new perspective. Blackpool
Pleasure Beach was home to one for years until construction of the Big
One called for its removal.
Since the
mid-1990s, attitudes to tower rides have changed. Towers are now used as
the basis major thrill rides, shooting riders up and down the sides of
the tower at high speed. The bandwagon was started by Intamin who came
up with the "Giant Drop", the simple premise being to take
riders to the top of the tower and let them free-fall back to the
ground. By providing a thrilling and spectacular attraction which
required very little ground space, Intamin had a real winner on its
hands, and began selling models to parks all over the world.
As is usual in
the ride industry, as soon as other ride manufacturers realised how
successful the Giant Drop had become, they started work on their own
versions of the ride. Among the first was S&S Sports of Utah, who
figured that the ride would be more spectacular if riders could blast
riders up the tower, rather than having to slowly winch them up. The
firm called the ride the "Space Shot", and managed to
guarantee itself plenty of publicity for the ride's debut by placing the
first model at the top of the Stratosphere Tower in Las Vegas, where at
its highest point, riders would be 1,000 feet above the ground! Although
superficially similar to the Giant Drop, the accent here is firmly on
the blast up the tower, not the drop down. Later, Huss, Zamperla and
S&S themselves would design towers intended to deliver both the
blast-off and free-fall sensations in the same ride to varying degrees
of success.
At the time,
it seemed unlikely that any UK park would be able to build such rides.
As has been well documented, most UK parks are unable to get planning
permission for tall rides, due to local authorities insisting that theme
parks should be hidden away, as if they were something to be ashamed of.
Although parks like Drayton Manor and Oakwood did eventually find ways
around these restrictions, Blackpool
Pleasure Beach had the opposite problem. They could build rides as tall
as they liked, but had virtually no ground space to play with. Previous
new rides, such as the Avalanche and Big One, were effectively built
straight over the top of existing rides, giving some idea of how bad the
problem was. A tower ride was the perfect choice, but even this meant
juggling rides about.
Although BPB
don't have to worry about planning permission, the park is very near to
Blackpool Airport, meaning that plans to build tall structures require
approval from the Civil Aviation Authority. When the news leaked out
that clearance had been sought for a 180ft ride at the Northern end of
the park, enthusiasts soon worked out that a tower ride was on the
agenda. Finally, the park announced that 1997 would see the opening of
the UK's first Space Shot, and now claimed the ride to stand at 210ft,
continuing the park's curious habit of measuring rides from sea level.
The
ride would be placed in a circular mini-garden, which had previously
been occupied by the Monster, an aging Octopus style ride. Since
the Monster's removal, the site had played host to the Egg Scrambler, a
rather shabby and old-fashioned Twister ride, which had been moved to
make way for the Big One's station. With the arrival of the Space Shot,
the Egg Scrambler found another temporary home inside the turnaround of
the Big Dipper, only for a new Go-Kart track to oust the ride to BPB's
sister park, Southport Pleasureland. This gives you some idea of the
chaotic chain reaction caused every time BPB install a new ride! As an
amusing note, the moving of the Egg Scrambler to Southport co-incided
with BPB integrating the Tagada and Haunted Hotel to form Trauma Towers.
When the Egg Scrambler arrived in Southport, it was bizarrely renamed
"Tagada" simply so that they could use BPB's discarded signs!
During
construction, the ride was referred to as "The Ejector", a
name which was scrapped shortly before opening. At the time, he park was
in the early stages of its current obsession with chasing advertising
revenue at every opportunity, and a sponsorship deal was signed with the
Sony corporation. Enthusiasts cringed at the prospect of another lousy
ride name, and sure enough, the new name would set a new low in
pandering to the sponsor's wishes. Dispensing even with the usual
formula of "The <sponsor's name> <ride name>" (eg
"The Pepsi Max Big One"), "PlayStation: The Ride"
will surely go down in history as easily the worst name ever invented.
The infrastructure of the Monster would remain (same queue line, same
control box etc), but the sponsorship deal meant that all buildings
would soon be painted black and covered in PlayStation logos, with
similar treatment being dished out to the ride car and tower-top. In
2000, Sony's sponsorship deal ran out, and many expected the ride to
take on Viking theming to fit in with Valhalla. The new name would be
"Ice Blast", which would seem to fit the Viking idea, until
you realise that it is merely the name of a drink which is now
advertised on the ride and sold around the park. The area was hastily
rebranded, rather half-heartedly it has to be said.
The ride looks
reasonably impressive, a grey-white (PlayStation colour) lattice
structure with a large red column inside housing the air cylinders used
to blast the car upwards. Spectator walkways lead all around the ride
and form a coliseum-like arena for people to watch the ride. The queue
passes through a dreary cattle grid queue line before splitting into
two, one being a "single rider" line for busier days. The
queue moves quite slowly due to the ride taking a quite dismal 12 riders
at a time. Originally, riders were arranged in a 3-per-side formation,
but has since switched to 4-2-4-2. The old formation caused problems in
that people rarely ride in groups of 3 and don't want to be split up,
thus the ride rarely ran to capacity. The
seats are comfortable enough, as are the overhead restraints, secured by
a B&M style seat belt. The staff usually clamp the restraints down,
killing the prospects of airtime. While these preparations are made,
riders will often hear a load blast of discharged air coming from the
tower, which many will mistake for a special effect.
The car is
raised slightly and weighed, in order that the computer can decide on
the amount of power required. At this point, the pre-recorded spiel
begins "Welcome to <CLICK> the ride", the click being
where the word "PlayStation" was hastily edited out. After
momentarily creeping upward, the car accelerates very smoothly up the
tower. Ironically, this is almost too smooth to have the kind of impact
that onlookers would expect, although it is still good fun. At the top,
the ride used to give a sensational moment of airtime, really throwing
you out of your seat, to be caught by the overheads. This was the
highlight of the ride, and was infinitely more enjoyable than the
launch. From a spectator's point of view, this whole sequence appears
very impressive, partly because the sound of ride gives it a strange
sense of drama, with the clicking of the pulleys, and the deep
"thud" of air as the car reaches the top acting almost like a
drum-roll and crescendo. Unfortunately, in recent years, the ride has
started to hit the top with all the force of Thora Hird's stair-lift,
and is a massive anti-climax as you aren't subjected to anything like
the forces requires to lift you out of the seat. This is a huge shame,
and is really quite pitiful compared to how the ride ran in its heyday.
From this
point, the marketing blurb (as reproduced wholesale by countless lazy
travel journalists) promises "An amazing free-fall back to
Earth". The ride does not deliver this, never did deliver this, and
wasn't even designed to deliver this. For anyone who has experienced
true free-fall towers, Ice Blast's drop will disappoint grossly. I don't
criticise the ride for this exactly, more the marketing people who lead
people to expect something the ride wasn't meant to deliver. After
the drop, the car bounces up and down the tower, not with the powerful
change of direction of the Huss Shot 'n' Drop (such as Oakwood's
"The Bounce"), but with a fairly lamentable motion which
serves only to burn off whatever energy remains. Soon, the car grinds to
a halt around half way up the tower and is pulled to the ground, ready
for its next load of passengers. A the exit is a nasty bottleneck, designed to force you past
the photo-booth, where Joe Public is encouraged to gawp at your
expression during the blast off.
When the ride
opened, it was immensely enjoyable. The airtime was more intense than
any coaster could deliver, and as long as you didn't expect too much
from it, it was a great ride. It was always going to be a one trick
ride, but as long as it performed that trick well, that was fine with
me. The fact that BPB tends not to get the gigantic queues of parks like
Alton Towers meant that it was usually worth riding. The downfall of the
ride seemed to co-incide roughly with the rebranding from PlayStation to
Ice Blast, and also seems to have signalled a marked decrease in
popularity among the public. Strangely,
I suspect that the PlayStation sponsorship actually boosted the ride's
popularity, as people associated the hi-tech nature of the product with
that of the ride. On more than one occasion I overheard people who
appeared to be under the impression that Sony were somehow involved in
the design of the ride, oblivious to the fact that Sony had merely done
exactly what Pepsi did three years earlier with the Big One - pay BPB at
the last minute to mention their product in the ride name and slap the
logo all over the ride.
Nowadays,
sadly the ride is a pale shadow of its former self. Whereas once upon a time I would ride and re-ride time and
time again, I now almost ignore it even when there is no queue, despite
the fact that the new age of the BPB wristband means that I wouldn't be
wasting my precious tickets on the ride. The ride was always going to be
a short lived novelty, but the park seem intent on shortening its life
further by not allowing it to fulfil its potential. Whether it is lack
of maintenance or a deliberate piece of ride-taming, it has done the
ride no favours at all and has reduced it to becoming little more than
an observation tower, albeit one which doesn't last long enough for
anyone to observe anything.
In a very odd
turn of events, Southport Pleasureland announced that they were to
install a Space Shot for the 2002 season. This was interpreted by many
enthusiasts as BPB admitting the ride was past its best and off-loading
the ride to its sister park to make way for something new. Pleasureland
is, after all, home to many rides which were squeezed out of BPB over
the years. Amazingly, this turned out to be wrong, and Southport now has
its own version of the ride as well as Blackpool's. This seems a rather
curious decision on a commercial level , as there can't be much prestige
for Pleasureland in opening a simple copy of a ride that can already be
found at their parent park just up the coast, but is also a great shame,
as there is a huge number of rides which could make better use of what
is a relatively large amount of space by BPB's standards.
Blackpool Pleasure Beach is a fantastic park,
full of wonderful unique attractions. It's just a shame that the
high-profile rides (in both senses) just happen to be the most
disappointing rides on the park. "Ice Blast - Feel the Frozen
Fizz" say the signs - well, it certainly leaves me feeling cold.
JP Undated
Good points:
▪
A ride with a lot of
impact
▪
Fun to watch the ride
▪
Fantastic views of the
Big One, the Irish Sea or Ocean Blvd.
Bad points:
▪ A short ride
considering the price
▪ A dull launch and a lacklustre
drop
▪ The tower ride is now
common place, and Ice Blast compares poorly
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