Coaster Kingdom: Halloween

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Issue 05: What are your experiences with parks' customer service?

Issue 05Lest we forget the first-time visitor. But do parks forget them? How easy is it to get the answers to common questions, and to get the information to make the most out of your day out at a park?

We used parks' websites, phone services and leaflets to get the answers to basic questions - how do your experiences vary?

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6 Comments:

A surprisingly interesting peice there. Absolutely amazing that only two parks sent leaflets. I agree that most websites are good but if you just want a leaflet the parks seem to do everythign they can to be as awkward as possible.
Regarding customer service only Oakwood can win here although I must admit Legoland is also a nice park in this respect.
Keep up the good work

Author: Will on Tuesday, November 29, 2005

Leaflets for the Tussauds parks are available at most local (and not so local) Tourist Offices...
Though I am surprised that no option is given from the park direct...

Author: Lewis on Tuesday, November 29, 2005

To follow up on the article, today I got my third brochure from (drumroll), Flamingoland. So it seems that all the smaller parks seem to have an interest. I wonder whether I am now on Blackpool's mailing list? I bet that I will get promotional literature now.
Flamingoland's brochure is actually really good - i.e., it makes the park look good. It's an A4 glossy affair covering all aspects of the park from rides and animals to fishing lakes and holiday parks.

Author: MS on Tuesday, November 29, 2005

I should imagine the main difference between the 'smaller' parks and the 'big' parks leaflets is that the 'big' parks outsource their brochures compltely rather than take care of it themselves.
The hired printing companies may well be asked to distribute too, and they aren't exactly going to have the same incentive to get them out there as the company that will directly profit from it.

Author: Mathews on Tuesday, November 29, 2005

Back when I was at school I wrote to almost every park in the country asking for any information they had. It was all for a project that I had to do at the time. The only park that I recieved nothing from was Wicksteed Park. Thorpe at the time sent a quick letter telling me hey were going through a few changes at the moment and I should contact Chessington who would be able to help me (it was around the time of the fire).
Like in your experience, I found that it was the family run parks that got back quickest / provided the most information. Drayton Manor wasn't particularly quick (about the 10th to arrive out of 15) but provided by far the most with a huge A4 envelope of every leaflet you can image, a 20 page document on the history of the park. Information on Shockwave, Apocalypse and Stormforce 10. They also sent posters, one of which is still fixed to my younger brothers wall.
The fastest to get back was Pleasure Island who sent next day delivery. It wasn't the smallest packet either. In fact all the parks provided a lot just that it took some longer than others. Flamingoland, Pleasureland, BPB, Lighthingyer Valley, Oakwood and Drayton were pretty quick. Alton, American Adventure and Chessington not so.

Author: John Wilkes on Tuesday, November 29, 2005

I haven't seen any of the Tussauds leaflets in those leaflet stands you get in supermarkets for the past 2 years. This year the stand which I usually get my Drayton leaflet from now doesn't include it either, making me think they've stopped it to.
Last year I managed to request a leaflet from all the Tussauds attractions by phone. I never talked to a person but it asked you to say your address. Took a while for it to come but I did call in January so they probably hadn't printed them at that stage. Wonder why they don't do that this year, maybe not enough people requested one?

Author: Tim Griffiths on Tuesday, November 29, 2005

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